To serve happiness to our customers through delicious, quality meals and extraordinary restaurant experience while working toward the greater good for our employees, community and environment.


To delight and nourish our customers with healthy, quality and delicious food and excellent service at a reasonable price

To understand our customer’s changing needs and constantly improve our customer experience

To generate a sustainable profit growth for our company’s shareholders

To create long-term relationships with our business partners

To enhance our employee’s excellence, continuous development and happiness

To contribute to our society through initiatives that align with our corporate social responsibility program