Business Overview

MK Suki Restaurant

MK Suki is a restaurant run by the Company offering suki as its main dish. More than 100 items of a variety of meat, meatballs and fresh vegetables are offered as suki for customers to simmer in a cast-iron pot. In addition, MK Suki also offers various other dishes; namely dim sum such as steamed buns, pork dumpling, shrimp dumpling and egg roll as well as a la carte dishes such as MK roasted duck, honey-roasted pork, steamed spare ribs roasted with fermented soybean, Hong Kong slowcooked beef, Jade noodle, wonton soup and a myriad desserts, ice cream and beverages.

MK Suki positions itself as a family restaurant whose target customers are family, friends and colleagues in medium to high-income brackets. The restaurant highlights its relaxed ambience where everyone can slowly cook his own suki in a pot on the table while taking time chatting and catching up. Customers can also be office workers whose lunch time is limited and therefore are vying for a quality lunch in less than an hour as one of MK Suki’s service signatures is fast and efficient service.

As of December 31, 2024, there were 432 MK Suki restaurants around Thailand, most of which are located in shopping malls, modern trade outlets and community malls such as Big C, Lotus’s, Central Department Store, Robinson Department Store, The Mall Department Store, all of which share the same characteristic as a place where medium to high-income earners mostly shop.

MK Gold Restaurant

Like MK Suki, MK Gold Restaurant, which is also run by the Company, offers suki as its main dish plus other dishes such as dim sum and a la carte menus. Going beyond the standard, MK Gold’s ingredients are top-graded. MK Gold’s target customers are original customers of MK Suki Restaurant, who, having earned high incomes, long for premium-graded foods and go to MK Gold Restaurant for entertainment. MK Gold Restaurant’s theme of decoration is luxury in gold. The eatery is adorned with elegant and colorful lighting for glittering effect. Dinnerware is porcelain while the Sukiyaki cast-iron pot is golden. The restaurant’s store sign, roasted duck kitchen at the front, placemats and staff’s uniforms have been meticulously designed to reflect the element of gold and an air of luxury.

As of December 31, 2024, there were 5 MK Gold restaurants in major central business district areas including Siam Paragon, Saladaeng, Esplanade, Ekamai, and Phuket’s Jungceylon. Customers may order any dish as they wish and will be charged accordingly. However, buffet is also available at certain branches.

MK LIVE RESTAURANT

MK LIVE is a new brand under hotpot category of MK Restaurant Group Public Company Limited. MK LIVE is positioned to be a concept store of MK Suki restaurant in which its concept was inspired by the core strength of “MK” mother brand and today’s modern customer’s lifestyle.

LIVE means being alive in this concept. There are six main LIVE attributes that MK LIVE designed its restaurant experience upon; LIVE Ingredients, LIVEly Service, LIVE Showcase, LIVE Decoration, LIVE Experiences, and LIVE Bonding. At MK LIVE, both food and beverages menus are completely different from what offered in MK Suki Restaurant, for example, the restaurant is famous for its signature Steamed Shabu and Original Japanese-styled Sukiyaki. The services at MK LIVE are also unique. Staffs can interact with customers in a ‘lively’ way, recommending signature menu and providing information on the origin of each ingredient. In addition, customers can enjoy MK LIVE Showcase where they can see how their food are being prepared by our chefs.

As of December 31, 2024, MK LIVE had 4 branches, locating at The EmQuartier Department Store, Mega Bangna, Icon Siam, and Central World.

JAPANESE RESTAURANT BUSINESS

Yayoi Restaurant is run by MK Interfood Co., Ltd., our subsidiary, which has been franchised a license to run Japanese restaurant under the Yayoi-ken trademark by Plenus Co., Ltd., a listed company in Japan’s stock exchange and one of Japanese’s leading restaurant operators. Yayoi opened its first branch in Thailand in 2006.

Yayoi Restaurant is decorated in a bright colorful theme to convey informal and relaxed ambience and provide fast and quality service underlined with freshly-cooked food offered at a reasonable price tag. This very concept is inspired by the Japanese way of living which insists that no matter how fast life is to be, everyday’s living must be handled in a refined and sophisticated manner including food. This truly accords with Thai lifestyle which places much priority to the food we eat. Yayoi Restaurant offers both a la carte Japanese menus and set menus always served with rice, salad and miso soup. Yayoi’s recommended menus are pork Tonkatsu with miso sauce, sizzling grilled pork, rice with a variety of beef, Japanese-styled bento, Udon, Ramen and hors d’oeuvres such as Japanese dumpling, Japanese pizza and a myriad of scrumptious desserts and delightful beverages. Yayoi has regularly collaborated with Japan-based Yayoi-ken’s chefs to introduce seasonal menus while retaining the much unique Japanese element in its food.

As of December 31, 2024, there were 191 Yayoi Restaurants nationwide.

Hakata Restaurant offers various types of Japanese ramen including snacks such as gyoza, chicken karaake, shrimp tempura, etc. and various kinds of drinks.

As of December 31, 2024, there was one Hakata branch locating at Siriraj Piyamaharajkarun Hospital. Hakata, Siriraj Branch, is part of the Company’s corporate social responsibility (CSR) project as net profit after expenses from the restaurant has been entirely donated to Siriraj Hospital.

MIYAZAKI RESTAURANT

Miyazaki Japanese Restaurant serves various types of Japanese food on a hot plate (Teppanyaki), where the chefs cook food on the hot plate. There are many types of meat menus such as beef, pork, salmon, etc. Miyazaki Restaurant offers both a la carte and set menus which are served with rice, Janpanese soup and stir-fried mixed vegetables. In addition, it also serves appetizers and beverages. As of December 31, 2024, there were 8 Miyazaki Restaurants nationwide.

Hikiniku To Come Restaurant

Hikiniku To Come Restaurant is a famous hamburger steak restaurant from Japan that was founed on the belief that the key to the best-tasting hamburger steak is “freshness”. Every step of the process is done with care and attention to detail, under the concept of “Just ground, Just grilled, Just cooked”. The high-quality Japanese meat is freshly ground, shaped, and grilled over charcoal until fragant, then served with freshly cooked Japanese rice from a traditional Kagama rice pot. This is the unique taste that “Hikiniku To Come” strives to create for an unparalleled and delicious experience.

As of December 31, 2024, there was one Hikiniku branch located at Central World.

THAI RESTAURANT BUSINESS

LAEM CHAROEN SEAFOOD RESTAURANT

Laem Charoen Seafood Restaurant is the Thai seafood restaurant which originated from Rayong province and distinguished by its quality, freshness and unique taste. The most popular menu is deep fried seabass with fish sauce. It also offers various seafood menus including fish, shrimp, squid, crab and shellfish. As of December 31, 2024, there were 40 branches of Laem Charoen Seafood Restaurant.

LE SIAM RESTAURANT

Like Na Siam, Le Siam Thai Restaurant is also operated by MK Restaurant Group Plc. and offers a comprehensive Thai menu. The restaurant is decorated in a luxurious Thai style and offers premiumgraded food and beverages. Le Siam targets foreign customers and high-income earners who look for a sophisticated place offering traditional Thai food to entertain. As of December 31, 2024, there were 3 branches of Le Siam Restaurant at Saladaeng in Bangkok, Jungceylon in Phuket and London Street in Bangkok.

GRAB AND GOBUSINESS

BIZZY BOX

‘”BIZZY BOX” is a one-stop grab and go destination for working adults during their rush meal hours including breakfast, lunch, or dinner. The restaurant offers a selection of freshly-made dishes, favorite menus from different nationalities, for example, Thai, Japanese, Western etc. delicious main and side dishes that customers can have and afford every day. As of December 31, 2024, Bizzy Box has 2 branches locating in Bangkok area.

COFFEE SHOP AND BAKERY BUSINESS

LE PETIT

In September 2012, MK Restaurant Group Plc. opened Le Petit, the first coffee shop. Bakery bistro developed on its own formula at Siriraj Hospital. The place offers snacks, bakeries, coffee and other beverages. Le Petit at Siriraj branch is part of the Company’s CSR project as net profit after expenses is entirely donated to the hospital. As of December 31, 2024, there were 3 branches of Le Petit coffee shop and bakery, locating at Siriraj Hospital, London Street and MK’s Head Office.

Other Restaurant and Business

• Home Delivery and Catering Business
• Overseas Restaurant Business
• Training Center

Corporate Structure of the Company and Subsidiaries

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