MK Restaurant Group Public Company Limited
MK Suki Restaurant
MK Gold Restaurant
MK LIVE Restaurant
Laem Charoen Seafood
Na Siam Thai Restaurant
Le Siam Thai Restaurant
Products and Services
HOTPOT RESTAURANT BUSINESS
The suki restaurant business operated by the Company can be classified into three categories as follows:
MK Suki Restaurant
MK Suki is a restaurant run by the Company offering suki as its main dish. More than 100 items of a variety of meat, meatballs and fresh vegetables are offered as suki for customers to simmer in a cast-iron pot. In addition, MK Suki also offers various other dishes; namely dim sum such as steamed buns, pork dumpling, shrimp dumpling and egg roll as well as a la carte dishes such as MK roasted duck, honey-roasted pork, steamed spare ribs roasted with fermented soybean, Hong Kong slow-cooked beef, Jade noodle, wonton soup and a myriad desserts, ice cream and beverages.
MK Suki positions itself as a family restaurant whose target customers are family, friends and colleagues in medium to high-income brackets. The restaurant highlights its relaxed The suki restaurant business operated by the Company can be classified into three categories as follows: ambience where everyone can slowly cook his own suki in a pot on the table while taking time chatting and catching up. Customers can also be office workers whose lunch time is limited and therefore are vying for a quality lunch in less than an hour as one of MK Suki’s service signatures is fast and efficient service.
As of December 31, 2020, there were 449 MK Suki restaurants around Thailand, most of which are located in shopping malls, modern trade outlets and community malls such as Big C, Tesco Lotus, Central Department Store, Robinson Department Store, The Mall Department Store, all of which share the same characteristic as a place where medium to high-income earners mostly shop.
MK Gold Restaurant
Like MK Suki, MK Gold Restaurant, which is also run by the Company, offers suki as its main dish plus other dishes such as dim sum and a la carte menus. Going beyond the standard, MK Gold’s ingredients are top-graded. MK Gold’s target customers are original customers of MK Suki Restaurant, who, having earned high incomes, long for premium-graded foods and go to MK Gold Restaurant for entertainment. MK Gold Restaurant’s theme of decoration is luxury in gold. The eatery is adorned with elegant and colorful lighting for glittering effect. Dinnerware is porcelain while the Sukiyaki cast-iron pot is golden. The restaurant’s store sign, roasted duck kitchen at the front, placemats and staff’s uniforms have been meticulously designed to reflect the element of gold and an air of luxury.
As of December 31, 2020, there were 5 MK Gold restaurants in major central business district areas including Siam Paragon, Saladaeng, Esplanade, Ekamai, and Phuket’s Jungceylon. Customers may order any dish as they wish and will be charged accordingly. However, buffet is also available at certain branches.
MK LIVE RESTAURANT
MK LIVE is a new brand under hotpot category of MK Restaurant Group Public Company Limited. MK LIVE is positioned to be a concept store of MK Suki restaurant in which its concept was inspired by the core strength of “MK” mother brand and today’s modern customer’s lifestyle.
LIVE means being alive in this concept. There are six main LIVE attributes that MK LIVE designed its restaurant experience upon; LIVE Ingredients, LIVEly Service, LIVE Showcase, LIVE Decoration, LIVE Experiences, and LIVE Bonding. At MK LIVE, both food and beverages menus are completely the Sukiyaki cast-iron pot is golden. The restaurant’s store sign, roasted duck kitchen at the front, placemats and staff’s uniforms have been meticulously designed to reflect the element of gold and an air of luxury. As of December 31, 2020, there were 5 MK Gold restaurants in major central business district areas including Siam Paragon, Saladaeng, Esplanade, Ekamai, and Phuket’s Jungceylon. Customers may order any dish as they wish and will be charged accordingly. However, buffet is also available at certain branches. different from what offered in MK Suki Restaurant, for example, the restaurant is famous for its signature Steamed Shabu and Original Japanese-styled Sukiyaki. The services at MK LIVE are also unique. Staffs can interact with customers in a ‘lively’ way, recommending signature menu and providing information on the origin of each ingredient. In addition, customers can enjoy MK LIVE Showcase where they can see how their food are being prepared by our chefs
As of December 31, 2020, MK LIVE had 4 branches, locating at The EmQuartier Department Store, Mega Bangna, Icon Siam, and Central World.
JAPANESE RESTAURANT BUSINESS
Yayoi Restaurant is run by MK Interfood Co., Ltd., our subsidiary, which has been franchised a license to run Japanese restaurant under the Yayoi-ken trademark by Plenus Co., Ltd., a listed company in Japan’s stock exchange and one of Japanese’s leading restaurant operators. Yayoi opened its first branch in Thailand in 2006.
Yayoi Restaurant is decorated in a bright colorful theme to convey informal and relaxed ambience and provide fast and quality service underlined with freshly-cooked food offered at a reasonable price tag. This very concept is inspired by the Japanese way of living which insists that no matter how ast life is to be, everyday’s living must be handled in a refined and sophisticated manner including food. This truly accords with Thai lifestyle which places much priority to the food we eat.
Yayoi Restaurant offers both a la carte Japanese menus and set menus always served with rice, salad and miso soup. Yayoi’s recommended menus are pork Tonkatsu with miso sauce, sizzling grilled pork, rice with a variety of beef, Japanese-styled bento, Udon, Ramen and hors d’oeuvres such as Japanese dumpling, Japanese pizza and a myriad of scrumptious desserts and delightful beverages.
Yayoi has regularly collaborated with Japan-based Yayoi-ken’s chefs to introduce seasonal menus while retaining the much unique Japanese element in its food. As of December 31, 2020, there were 194 Yayoi Restaurants nationwide.
MK Restaurant Group Plc. opened the first Hakata Restaurant at Siriraj Hospital. The eatery offers Japanese ramen of various types and forms as well as Japanese dumpling and beverages. Hakata, Siriraj Branch, is part of the Company’s corporate social responsibility (CSR) project as net profit after expenses from the restaurant has been entirely donated to Siriraj Hospital. As of December 31, 2020, MK Restaurant Group Plc. operated 6 Hakata branches locating at Siriraj Hospital, Central Chiang Mai, Central Hatyai, Don Mueang Airport, Central Westgate and The Mall Ngamwongwan.
It was not until October 2012 when MK Restaurant Group Plc. opened the first Miyazaki Japanese Restaurant at The Scene Town in Town Shopping Center inside Soi Ladprao 94. The restaurant offers Japanese Teppanyaki grilled dishes, desserts and beverages. The Company boasted 21 Miyazaki Restaurant branches as of December 31, 2020.
THAI RESTAURANT BUSINESS
LAEM CHAROEN SEAFOOD RESTAURANT
Laem Charoen Seafood Restaurant is the Thai seafood restaurant which originated from Rayong province and distinguished by its quality, freshness and unique taste. The most popular menu is deep fried seabass with fish sauce. It also offers various seafood menus including fish, shrimp, squid, crab and shellfish. As of December 31, 2020, there were 29 branches of Laem Charoen Seafood Restaurant.
NA SIAM RESTAURANT
Run by the Company, Na Siam Thai Restaurant offers a comprehensive Thai menu under a traditional Thai ambience where the atmosphere of the original MK eatery in Siam Square in the old days before the Company started operating suki restaurant business is meticulously preserved. Na Siam Thai Restaurant targets medium to high-end customers who come to enjoy various kinds of chili paste dishes, Thai hot soup of tom yum, curry, sauté vegetables of all kinds, a la carte menus, a variety of noodles, traditional desserts, and beverages. As of December 31, 2020, there was 1 Na Siam Restaurant on B1 Floor of Central Plaza Bangna Shopping Center.
LE SIAM RESTAURANT
Like Na Siam, Le Siam Thai Restaurant is also operated by MK Restaurant Group Plc. and offers a comprehensive Thai menu. The restaurant is decorated in a luxurious Thai style and offers premium-graded food and beverages. Le Siam targets foreign customers and high-income earners who look for a sophisticated place offering traditional Thai food to entertain. As of December 31, 2020, there were 3 branches of Le Siam Restaurant at Saladaeng in Bangkok, Jungceylon in Phuket and London Street in Bangkok.
GRAB AND GOBUSINESS
“BIZZY BOX” is a one-stop grab and go destination for working adults during their rush meal hours including breakfast, lunch, or dinner. The restaurant offers a selection of freshly-made dishes, favorite menus from different nationalities, for example, Thai, Japanese, Western etc. delicious main and side dishes that customers can have and afford every day. As of December 31, 2020, Bizzy Box has 6 branches locating in Bangkok area.
COFFEE SHOP AND BAKERY BUSINESS
In September 2012, MK Restaurant Group Plc. opened Le Petit, the first coffee shop. Bakery bistro developed on its own formula at Siriraj Hospital. The place offers snacks, bakeries, coffee and other beverages. Le Petit is part of the Company’s CSR project as net profit after expenses is entirely donated to the hospital. As of December 31, 2020, there were 3 branches of Le Petit coffee shop and bakery, locating at Siriraj Hospital, London Street and MK’s Head Office.
BEVERAGE AND DESSERT BUSINESS
MK Harvest is a beverage and dessert restaurant that was inspired by nature. The restaurant offers variety of desserts for example, homemade ice cream, fruit waffles, Thai homemade bualoy parfait etc. MK Harvest also offers beverage menu like coffee, tea, and signature blended menu. As of December 31, 2020, MK Harvest has 1 branch locating on the 6th floor of The EmQuartier.
Other Restaurant and Business
- Home Delivery and Catering Business
- Overseas Restaurant Business
- Training Center