Vision & Mission


To serve happiness to our customers through delicious, quality meals and extraordinary restaurant experience while working toward the greater good for our employees, community and environment.


  • To delight and nourish our customers with healthy, quality and delicious food and excellent service at a reasonable price
  • To understand our customer’s changing needs and constantly improve our customer experience
  • To generate a sustainable profit growth for our company’s shareholders
  • To create long-term relationships with our business partners
  • To enhance our employee’s excellence, continuous development and happiness
  • To contribute to our society through initiatives that align with our corporate social responsibility program