Business Overview

MK Suki Restaurant

MK Suki is a restaurant run by the Company offering suki as its main dish. ITEMS MORE THAN More than 100 items of a variety of meat, meatballs and fresh vegetables are offered as suki for customers to simmer in a cast-iron pot. In addition, MK Suki also offers various other dishes; namely dim sum such as steamed buns, pork dumpling, shrimp dumpling and egg roll as well as a la carte dishes such as MK roasted duck, honey-roasted pork, steamed spare ribs roasted with fermented soybean, Hong Kong slow-cooked beef, Jade noodle, wonton soup and a myriad desserts, ice cream and beverages.

MK Suki positions itself as a family restaurant whose target customers are family, friends and colleagues in medium to high-income brackets. The restaurant highlights its relaxed ambience where everyone can slowly cook his own suki in a pot on the table while taking time chatting and catching up. Customers can also be office workers whose lunch time is limited and therefore are vying for a quality lunch in less than an hour as one of MK Suki’s service signatures is fast and efficient service.

As of December 31, 2018, there were 438 MK Suki restaurants around Thailand, most of which are located in shopping malls, modern trade outlets and community malls such as Big C, Tesco Lotus, Central Department Store, Robinson Department Store, The Mall Department Store, all of which share the same characteristic as a place where medium to high-income earners mostly shop.

MK Gold Restaurant

Like MK Suki, MK Gold Restaurant, which is also run by the Company, offers suki as its main dish plus other dishes such as dim sum and a la carte menus. Going beyond the standard, MK Gold’s ingredients are top-graded. MK Gold’s target customers are original customers of MK Suki Restaurant, who, having earned high incomes, long for premium-graded foods and go to MK Gold Restaurant for entertainment. MK Gold Restaurant’s theme of decoration is luxury in gold. The eatery is adorned with elegant and colorful lighting for glittering effect. Dinnerware is porcelain while the Sukiyaki cast-iron pot is golden. The restaurant’s store sign, roasted duck kitchen at the front, placemats and staff’s uniforms have been meticulously designed to reflect the element of gold and an air of luxury.

As of December 31, 2018, there were six MK Gold restaurants in major central business districts of Bangkok’s Siam Paragon, Central World, Saladaeng, Esplanade, Ekamai and Phuket’s Jungceylon. Customers may order any dish as they wish and will be charged accordingly. However, buffet is also available at certain branches.

MK LIVE

MK LIVE is a new brand under hotpot category of MK Restaurant Group Public Company Limited. MK LIVE is positioned to be a concept store of MK Suki restaurant in which its concept was inspired by the core strength of “MK” mother brand and today’s modern customer’s lifestyle.

LIVE means being alive in this concept. There are six main LIVE attributes that MK LIVE designed its restaurant experience upon; LIVE Ingredients, LIVEly Service, LIVE Showcase, LIVE Decoration, LIVE Experiences, and LIVE Bonding. At MK LIVE, both food and beverages menus are completely different from what offered in MK Suki Restaurant, for example, the restaurant is famous for its signature Steamed Shabu and Original Japanese-styled Sukiyaki. The services at MK LIVE are also unique. Staffs can interact with customers in a ‘lively’ way, recommending signature menu and providing information on the origin of each ingredient. In addition, customers can enjoy MK LIVE Showcase where they can see how their food are being prepared by our chefs.

As of December 31 2018, MK LIVE had 4 branches, locating at The EmQuartier Department Store, Mega Bangna, Central Phuket and Icon Siam.

Other Restaurant and Business

• Japanese Restaurant Business
• Thai Restaurant Business
• Coffee Shop and Bakery Business
• Other Businesses
• Home Delivery and Catering Business
• Overseas Restaurant Business
• Training Center

Corporate Structure of the Company and Subsidiaries